Future Mobility

“One of the biggest historical mistakes is to allow cars into the city.” They misuse energy and space, pollute, are dangerous, produce health hazards and hardly contribute to the trade, welfare and wellness of the city’s community. They produce tremendous public costs for infrastructures, maintenance, regulation, bureaucracy and social services. Many cities, like Eindhoven, want to eliminate cars from their structures. They prefer to compete with other cities on health, wellness, quality of life and dynamic human interaction. A smart city is car free, healthy and participative.

Despite the efforts of AiREAS (health, air quality and city dynamics), to measure air quality throughout the city for over 3 years and develop citizen’s participation, the usage of cars has increased. Visualizing the invisibility of air pollution apparently does not get people to choose automatically for alternative means of mobility. The car seems too deeply ingrained into our lifestyle and comfort zone. The car and its related products, taxes and services develop still powerful lobbies from dependent industries. AiREAS studies reveal that awareness alone does not motivate people. Either something dramatic happens or regulation imposes changes. Or something new is introduced that persuades people to transform their habits.

They are looking for this “something new”. From a technological point of view the challenge can be developed along three lines:

  • Influencing human behavior by providing incentives to change types of mobility. You can imagine games, group dynamics, persuasive techniques.
  • Providing alternative transportation means that are as effective and comfortable as the car but less in all the negative impacts generated by the car
  • Changing the city’s dynamics by modifying the reason why people go from a to b. Think of neighborhood working space facilities. Globalization. Reorganizing productivity and goods distribution by producing locally through effective use of resources and internet.

You can use the following for your hack:

  • The main resources are your imagination and creativity. Find a focus and work it out for short term or long term impact. Make it measurable.
  • Demographic data for Eindhoven is abundantly available. You do not have to restrict yourself to Eindhoven. Studies of AiREAS are available in open access Springer publications through the blog and upon demand.
  • Experiences in other cities.
  • Gamification tools such as Gamebus - expertise will be available if desired.

We value contributions that score highest on our 4x benefit entrepreneurship model:

  • Benefit for the human being (health, safety, interaction, cocreation, cohesion)
  • Benefit for society (job development, less bureaucracy, social integration, etc.)
  • Benefit for the environment (less pollution, better harmony with nature, circular use of resources)
  • Benefit for the economy (societal impact and engagement, scalable enlargement through trade, etc.)
The worked out proposition with highest potential score on this model wins. It shows high impact on car reduction in cities or use of alternative means through innovative, persuasive citizen’s and institutional interaction or dynamics in the city.

Measurement is done through statistical and measured benefit data analysis. This can be enhanced with air quality measurements, citizen’s questionnaires, gaming results, etc.)

The winning proposition can be worked out as a project by the School of Talents for introducing into reality. If it is achieved, then the real results will be published worldwide through AiREAS (Springer, market leader in scientific publishing) including a formal recognition for the winning team. The winning team will receive an award for this.

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